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08.12.2014 13:49
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Name your pictures and page. This isn't often mentioned in search engine tips, but when you put together a web page, images have a spot for an alternate name. The search engines look for these alternate names, and if you have lots of images labeled "antique model car" and then something else, like a model number or other description, your rating will go up.
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Your page also has a name that shows up in the blue bar above all your menu bars in the browser; this name should include your keyword phrase as well.

All search engines work a little differently. Here are some search engine tips for specific search engines.

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Yahoo! is directory-based; that means that part of its database is put together by humans. If you have a nonprofit or primarily informational site, you can submit it to their directory section for free, and this will enhance your placement in a search. (If you have a for-profit or merchant site, they will charge you a fee for this.)

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Google and MSN both use crawler-based technology; that means that once they know a web page is there, they send out "spiders" to examine its content and determine how it should rank in keyword searches. The best search engine tips for crawlers are to make sure your keywords are in place, and to update your page frequently.

Crawlers rate unchanging pages lower than pages that update at least monthly. Be sure to submit your site to crawler-based search engines.

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